8 = INFINITY = IDEAS WITH NO END

1. Opt for Fully Integrated Multi-Channel on/off line synergies
2. Online-space Innovations = strong web-Marketing Interactions
3. Luxury Affinity Marketing = Strategic Partnering
4. Tune into Right Marketing Mix and Channel Relationships
5. Build towards Relationship Activities
6. Identify and Foster Social Networks Branding and Marketing
7. Leverage 'Mobile Marketing 2008' the Glue to 'Integrated'
8. Understand Tactics for Enriching, Engaging ,Viral experiences

Friday, 21 March 2008

(BOOK) - Luxury Brand Management (John Wiley & Son)


The practical management of luxury brands - a pragmatic and inclusive approach to the management of luxury brands. An analysis of the luxury business including areas such as brand status, luxury clients, brand identity, distributions and communication issues.
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