8 = INFINITY = IDEAS WITH NO END

1. Opt for Fully Integrated Multi-Channel on/off line synergies
2. Online-space Innovations = strong web-Marketing Interactions
3. Luxury Affinity Marketing = Strategic Partnering
4. Tune into Right Marketing Mix and Channel Relationships
5. Build towards Relationship Activities
6. Identify and Foster Social Networks Branding and Marketing
7. Leverage 'Mobile Marketing 2008' the Glue to 'Integrated'
8. Understand Tactics for Enriching, Engaging ,Viral experiences

Friday, 28 March 2008

The Wealthy and WEB 2.O










W
ill ads for luxury goods follow on Social Networks?

The rate of affluent US Internet user participation in online social networks increased dramatically to 60% in January 2008, from 27% in January 2007.
"While some in the luxury industry are still debating e-commerce, search and banner ads, the majority of their customers have leaped into the online dialogue!
“The Luxury Institute’s findings suggest that membership in social networks is one of the factors driving the growth in Internet usage among the affluent,"



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