8 = INFINITY = IDEAS WITH NO END

1. Opt for Fully Integrated Multi-Channel on/off line synergies
2. Online-space Innovations = strong web-Marketing Interactions
3. Luxury Affinity Marketing = Strategic Partnering
4. Tune into Right Marketing Mix and Channel Relationships
5. Build towards Relationship Activities
6. Identify and Foster Social Networks Branding and Marketing
7. Leverage 'Mobile Marketing 2008' the Glue to 'Integrated'
8. Understand Tactics for Enriching, Engaging ,Viral experiences

Thursday, 26 June 2008

Luxury Executives Catch on Slowly to Online Preferences of Wealthy Shoppers, Work Remains on Building Communities

A large segment of luxury firms do understand the importance of online community building: nearly 40% have plans to host their own online customer community, but 25% do not.
"With more of a focus on community building and value-added interactivity, luxury firms have a fantastic opportunity to build stronger customer relationships."
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