8 = INFINITY = IDEAS WITH NO END

1. Opt for Fully Integrated Multi-Channel on/off line synergies
2. Online-space Innovations = strong web-Marketing Interactions
3. Luxury Affinity Marketing = Strategic Partnering
4. Tune into Right Marketing Mix and Channel Relationships
5. Build towards Relationship Activities
6. Identify and Foster Social Networks Branding and Marketing
7. Leverage 'Mobile Marketing 2008' the Glue to 'Integrated'
8. Understand Tactics for Enriching, Engaging ,Viral experiences

Tuesday, 22 July 2008

Luxury Marketers Can Protect Their Brands from Fakers by Focusing their Advertising on Substance over Image

Advertising needs to emphasize what made the luxury brand great and that is quality !
"My advice to luxury brands is simple: Examine your advertising and marketing communications to make sure that it is communicating value and quality, not just image.
(http://www.unitymarketingonline.com/)

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