8 = INFINITY = IDEAS WITH NO END

1. Opt for Fully Integrated Multi-Channel on/off line synergies
2. Online-space Innovations = strong web-Marketing Interactions
3. Luxury Affinity Marketing = Strategic Partnering
4. Tune into Right Marketing Mix and Channel Relationships
5. Build towards Relationship Activities
6. Identify and Foster Social Networks Branding and Marketing
7. Leverage 'Mobile Marketing 2008' the Glue to 'Integrated'
8. Understand Tactics for Enriching, Engaging ,Viral experiences

Tuesday 28 October 2008

Rich Shoppers Prefer Their Luxury Online ( WSJ.com)

Apparently, buying a Patek Philippe or Birkin online doesn’t devalue the brands. Fully 94% of millionaire shoppers said buying luxury online doesn’t cheapen the brand and 91% said they would like to see their favorite luxury brands online.
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