8 = INFINITY = IDEAS WITH NO END
1. Opt for Fully Integrated Multi-Channel on/off line synergies
2. Online-space Innovations = strong web-Marketing Interactions
3. Luxury Affinity Marketing = Strategic Partnering
4. Tune into Right Marketing Mix and Channel Relationships
5. Build towards Relationship Activities
6. Identify and Foster Social Networks Branding and Marketing
7. Leverage 'Mobile Marketing 2008' the Glue to 'Integrated'
8. Understand Tactics for Enriching, Engaging ,Viral experiences
Wednesday 12 November 2008
BALLY is BACK ! - The Luxury brand celebrates its stylish TFWA return with confidence and optimism
Even though these times are now hard, as well as competitive, Bally’s CEO Marco Franchini expressed his overt optimism about the future o BALLY - He has forged a clear strategy since the Labelux acquisition – and it lies with a fresh lifestyle approach. “Our new strategy is to put the brand at the very centre of everything we do. A key change for us is that we are now presenting the complete Bally lifestyle, by having our fashion line, shoes, bags and accessories presented all together"
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