8 = INFINITY = IDEAS WITH NO END
1. Opt for Fully Integrated Multi-Channel on/off line synergies
2. Online-space Innovations = strong web-Marketing Interactions
3. Luxury Affinity Marketing = Strategic Partnering
4. Tune into Right Marketing Mix and Channel Relationships
5. Build towards Relationship Activities
6. Identify and Foster Social Networks Branding and Marketing
7. Leverage 'Mobile Marketing 2008' the Glue to 'Integrated'
8. Understand Tactics for Enriching, Engaging ,Viral experiences
Wednesday 12 November 2008
Luxury brands - strongly condemned for poor environmental, social and governance performance in WWF's Deeper Luxury report.
The pressure group called luxury goods firms laggards among other consumer goods producers in areas of ethics and sustainability. In a world where corporate responsibility is an important strategy for all companies that want to be successful in the long term, luxury brands need to move rapidly from the shallowness that seems to be an intrinsic feature of the industry.
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