"The high net worth individuals are less influenced by the crisis for the moment ... For us it was interesting to see that especially the more exclusive items were very popular."
Tuesday 2 December 2008
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YOUR HOST - CdLR
- E. C. De La Rochette
- London, United Kingdom
- Interactive LUXURY BRANDING AND MARKETING Evangelist. Creatively driven On-Offline strategies using Web 2.0 cross-media platforms. Multilingual & multicultural HNW Business developments. Luxury Affinity Marketing and partnerships initiatives and positioning. Originate and orchestrate luxury Brand voice concepts. High-End Market dynamics understanding. Track record in Luxury Goods sectors (LVMH) Handled €12-18m Pan-European Accounts. NPD - product design and manufacturing, Luxury Retail (EU & USA) markets connoisseur. Luxury campaign developments, manage Advertising Agency, creative teams, copy development, media planning, source 3rd parties technologies and platforms.
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