8 = INFINITY = IDEAS WITH NO END

1. Opt for Fully Integrated Multi-Channel on/off line synergies
2. Online-space Innovations = strong web-Marketing Interactions
3. Luxury Affinity Marketing = Strategic Partnering
4. Tune into Right Marketing Mix and Channel Relationships
5. Build towards Relationship Activities
6. Identify and Foster Social Networks Branding and Marketing
7. Leverage 'Mobile Marketing 2008' the Glue to 'Integrated'
8. Understand Tactics for Enriching, Engaging ,Viral experiences

Thursday 29 January 2009

Defying crisis, Paris' Printemps bets on luxury


...Asked whether the time was right to bank on luxury, he said: "A crisis is the right moment to change your image, there's less activity, you have more visibility...We will be one of the few big projects."

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