8 = INFINITY = IDEAS WITH NO END

1. Opt for Fully Integrated Multi-Channel on/off line synergies
2. Online-space Innovations = strong web-Marketing Interactions
3. Luxury Affinity Marketing = Strategic Partnering
4. Tune into Right Marketing Mix and Channel Relationships
5. Build towards Relationship Activities
6. Identify and Foster Social Networks Branding and Marketing
7. Leverage 'Mobile Marketing 2008' the Glue to 'Integrated'
8. Understand Tactics for Enriching, Engaging ,Viral experiences

Wednesday 25 February 2009

What Luxury Brands Can Learn from the Oscars (HarvardBusiness)


Luxury brands struggle to set the right tone during a recession. When consumers are forced to cut back, reminding them that you're a dispensable extravagance will quickly make you irrelevant. But if you fail to acknowledge the downturn, you come across as crass at best, utterly out-of-touch at worst.

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