The Luxury Strategy: Break the Rules of Marketing…Amazon.co.uk: Jean-Noel Kapferer, Vincent Bastien: Books
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YOUR HOST - CdLR
- E. C. De La Rochette
- London, United Kingdom
- Interactive LUXURY BRANDING AND MARKETING Evangelist. Creatively driven On-Offline strategies using Web 2.0 cross-media platforms. Multilingual & multicultural HNW Business developments. Luxury Affinity Marketing and partnerships initiatives and positioning. Originate and orchestrate luxury Brand voice concepts. High-End Market dynamics understanding. Track record in Luxury Goods sectors (LVMH) Handled €12-18m Pan-European Accounts. NPD - product design and manufacturing, Luxury Retail (EU & USA) markets connoisseur. Luxury campaign developments, manage Advertising Agency, creative teams, copy development, media planning, source 3rd parties technologies and platforms.
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