8 = INFINITY = IDEAS WITH NO END

1. Opt for Fully Integrated Multi-Channel on/off line synergies
2. Online-space Innovations = strong web-Marketing Interactions
3. Luxury Affinity Marketing = Strategic Partnering
4. Tune into Right Marketing Mix and Channel Relationships
5. Build towards Relationship Activities
6. Identify and Foster Social Networks Branding and Marketing
7. Leverage 'Mobile Marketing 2008' the Glue to 'Integrated'
8. Understand Tactics for Enriching, Engaging ,Viral experiences

Monday, 31 March 2008

The future energy of luxury marketing

The strategic work of luxury brands used to be about just redefining the heritage of the brand through a contemporary point of view. It involved updating, finding focus, selecting a relevant narrative.

What is becoming more important - and is more exciting - is a more aggressive aesthetic where the past and the future are not just smoothed appropriately together but where they strategically collide…

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