‘Luxury Consumption Index 2008 ' - predictions for the luxury Market (unityMarketing.Inc)

Affluent consumers today are far more diverse and stratified than it historically ever has been. This requires a Luxury marketer to understand their target market segments and to develop marketing strategies differentiating priorities and passions of these different luxury consumers." “Anticipate the inevitably occurring shifts and changes in the luxury market! “

Gains will come to marketers willing to adjusting to strategies based upon the realities of a more cautious, conservative luxury consumer mindset, which diligently will find value!

2008 - Luxury Consumers Will Opportunistically Buy Imported and Higher-Priced Luxury Goods, particularly highly-affluent consumers (household incomes $150,000 and above), will be encouraged to buy premium imported luxury brands now rather than wait before the inflationary trends.

The Jewelery Sectors could also benefit from ‘opportunistic purchases’ moods, Jewelery being unique among luxury goods for its perceived inherent value.

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Luxury Consumers Will Invest in Houses and Their Own Homes
With Housing prices on decline, foreclosures on the rise - more luxury consumers with ready cash; these consumers are turning investment properties – ‘A Bargain hunt’ with the expectation that 1-2 years wait will reap the benefits.

Luxury consumers will be making big-ticket home investments in order to enjoy a more pleasant living environment in the short term, and maintain / increase the value of their home in a challenging housing market over the long term.

2008 'Trading Up' Luxury Consumers Will 'Trade Down' from the Luxury Market

Many luxury and near-luxury brands have seen much of their growth in the past five years generated by 'trade up' spending among less-affluent consumers. These brands will be hit in 2008 (They will turn to 'little luxuries” pleasures rather than big-ticket luxury spending)
On the other hand, luxury brands that have built their business on the super-affluent market (HHI $150,000 and above) will likely not experience a down
turn on their balance sheets.