The article is not only about what happens when a brand is hijacked. It is also a great example of how a organization could use a community it created in order to help itself.Image: An impoverished Darfur child is shown holding an LV-like purse, image sold as a T-shirt from artist, now being sued. It could have been your brand! (Rolex, Lexus, Gucci, or even your brand, sadly for LV, it was theirs)
A 26 year old artist named Nadia Plesner has been sued by Louis Vuitton for brand jacking their famous purses in a anti-genocide campaign. (read solution approach online..)
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