Venture philanthropy has been all the rage. Charity is out, social profits are in. Big NGOs have become the scourge of the entrepreneurial rich, who would rather start their own foundations and direct every dollar to their pet cause. Newspapers, magazines and books (including mine) have spotlighted this new generation of high-engagement rich, who want to give away their money the same way they made it: through the use of technology, statistical measurements, accountability and finance.8 = INFINITY = IDEAS WITH NO END
1. Opt for Fully Integrated Multi-Channel on/off line synergies
2. Online-space Innovations = strong web-Marketing Interactions
3. Luxury Affinity Marketing = Strategic Partnering
4. Tune into Right Marketing Mix and Channel Relationships
5. Build towards Relationship Activities
6. Identify and Foster Social Networks Branding and Marketing
7. Leverage 'Mobile Marketing 2008' the Glue to 'Integrated'
8. Understand Tactics for Enriching, Engaging ,Viral experiences
Wednesday, 14 May 2008
The Perils of Philanthrocapitalism
Venture philanthropy has been all the rage. Charity is out, social profits are in. Big NGOs have become the scourge of the entrepreneurial rich, who would rather start their own foundations and direct every dollar to their pet cause. Newspapers, magazines and books (including mine) have spotlighted this new generation of high-engagement rich, who want to give away their money the same way they made it: through the use of technology, statistical measurements, accountability and finance.
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