
...Asked whether the time was right to bank on luxury, he said: "A crisis is the right moment to change your image, there's less activity, you have more visibility...We will be one of the few big projects."
HIGH-NET WORTH Marketing & Branding New Rules and Tactics strategies - Campaigns with more Depth using multi-channel/multimedia Web 2.0 - BOND LUXE Marketing/Branding with Moral values Conversations (Wealth distribution - venture philanthropy - ECO and Humanitarian aims ) = Brand Equity build = meaningful/powerful marketing strategies.
1. Opt for Fully Integrated Multi-Channel on/off line synergies
2. Online-space Innovations = strong web-Marketing Interactions
3. Luxury Affinity Marketing = Strategic Partnering
4. Tune into Right Marketing Mix and Channel Relationships
5. Build towards Relationship Activities
6. Identify and Foster Social Networks Branding and Marketing
7. Leverage 'Mobile Marketing 2008' the Glue to 'Integrated'
8. Understand Tactics for Enriching, Engaging ,Viral experiences
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