8 = INFINITY = IDEAS WITH NO END

1. Opt for Fully Integrated Multi-Channel on/off line synergies
2. Online-space Innovations = strong web-Marketing Interactions
3. Luxury Affinity Marketing = Strategic Partnering
4. Tune into Right Marketing Mix and Channel Relationships
5. Build towards Relationship Activities
6. Identify and Foster Social Networks Branding and Marketing
7. Leverage 'Mobile Marketing 2008' the Glue to 'Integrated'
8. Understand Tactics for Enriching, Engaging ,Viral experiences

Monday, 16 June 2008

Forrester study: LUXURY BRANDS conquer the internet

“Benchmark: Luxury Sector eBusiness Adoption”, the first document of the series”Online Luxury And The Global Affluent”. This study tries to answer the question: do luxury brands have to set up online sales strategies?

Formerly, luxury brands were hesitant to take on the web. Why? Because it didn’t fit into their marketing strategies, it didn’t fit their brand image and generally they were convinced that online sales did not have a real future.

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