8 = INFINITY = IDEAS WITH NO END

1. Opt for Fully Integrated Multi-Channel on/off line synergies
2. Online-space Innovations = strong web-Marketing Interactions
3. Luxury Affinity Marketing = Strategic Partnering
4. Tune into Right Marketing Mix and Channel Relationships
5. Build towards Relationship Activities
6. Identify and Foster Social Networks Branding and Marketing
7. Leverage 'Mobile Marketing 2008' the Glue to 'Integrated'
8. Understand Tactics for Enriching, Engaging ,Viral experiences

Monday, 16 June 2008

Luxury Brands tackle Internet Titans -

There was good news from France last week for the bevy of brands (including Tiffany ) suing online auction site eBay over copyright and trade mark infringing eBay sellers auctioning counterfeit goods. According to Business Week , luxury goods company Hermès won a small but significant victory in the French court in Troyes against both eBay and the actual seller of two counterfeit bags on the site. Hermes won about £15,000 plus an order that eBay publish notice of the judgment on its French site.
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