Godiva's Chocolates Offer Taste of Luxury

Jim Goldman, president and chief executive officer of Godiva Chocolatier Inc., in this 19th installment in a series on the world's high-end brands. Our customer base is global and we have a massive network of shops. In March this year, Godiva Chocolatier Inc. was purchased for 850 million dollars by Yildiz Holdings S.A., which runs Turkey's largest confectionery company, the Ulker Group. As a considerable amount of investment and strong determination is required [to succeed in this business], it isn't easy [for many of our rivals] to establish an international network of shops.