8 = INFINITY = IDEAS WITH NO END
1. Opt for Fully Integrated Multi-Channel on/off line synergies
2. Online-space Innovations = strong web-Marketing Interactions
3. Luxury Affinity Marketing = Strategic Partnering
4. Tune into Right Marketing Mix and Channel Relationships
5. Build towards Relationship Activities
6. Identify and Foster Social Networks Branding and Marketing
7. Leverage 'Mobile Marketing 2008' the Glue to 'Integrated'
8. Understand Tactics for Enriching, Engaging ,Viral experiences
Saturday, 22 November 2008
Luxury Briefing conference spells out emerging market opportunities for luxury players amid global downturn - 21/11/08
Luxury brand "fatigue"
Sir David Tang, the flamboyant Asian businessman and founder of Shanghai Tang, and Claire Kent, a former Head of Luxury Research at Morgan Stanley, both spoke of luxury brand "fatigue".
Based on her insights, she provided a list of six opportunities in the luxury market: jewellery; men’s shoes and men’s grooming; eco luxury; African culture (thanks to US President-Elect Barack Obama); and high-end, healthy food for consumers "on the go".
Sir David Tang, the flamboyant Asian businessman and founder of Shanghai Tang, and Claire Kent, a former Head of Luxury Research at Morgan Stanley, both spoke of luxury brand "fatigue".
Based on her insights, she provided a list of six opportunities in the luxury market: jewellery; men’s shoes and men’s grooming; eco luxury; African culture (thanks to US President-Elect Barack Obama); and high-end, healthy food for consumers "on the go".
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